A detailed case study of our ad strategy, audience targeting, and creative approach that delivered exceptional results.
When StyleMax came to us with a Facebook Ads ROAS of 1.2x, they were losing money on paid social. After three months of working together, we brought that to 4.6x. Here is exactly how we did it.
The Problem
StyleMax was running broad targeting campaigns with generic creative assets. Their ad account structure was disorganized, with overlapping audiences and no clear funnel strategy.
Our Approach
**Week 1-2: Account Restructure** — We rebuilt their entire ad account from scratch using our proven campaign structure: Awareness → Consideration → Conversion.
**Week 3-4: Creative Testing** — We produced 12 new ad creative variations testing different formats (static, carousel, video), hooks, and value propositions.
**Month 2: Audience Refinement** — Using Facebook's Advantage+ audiences combined with custom audiences built from their customer database and website visitors.
**Month 3: Scaling Winners** — Once we identified winning creative and audiences, we scaled budget methodically by 20% every 3 days.
Results
Tanvir Hossain
Head of Marketing
An expert writer at Fonix-IT specializing in digital marketing, web development, and business growth.
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